ROCK
Turn it up with energetic rock nuggets featuring plenty of guitar
emphasis. Modern rock hits and timeless rock favorites are the foundation
of our music video rock quarry.
Alternative: Aggressive, innovative
and spontaneous, this chart-driven style is a sampling of the best
active rock, underground and alternative music available today.
Energy Level:
Medium - High
Demographic: Male & Female, ages
18-35
Business Application:
Trendy retailers, fashion outlets, health clubs, surf shops.
Sample Artists: New Found Glory, Jet,
Beastie Boys, Sahara Hotnights, Linkin Park
POPULAR
Give your customers what they love: pop, dance, hip-hop, rap, adult
contemporary, oldies, soul and r&b. You'll find these choice
in-store video selections are perfect for mass appeal.
Adult Contemporary: A grown-up collection
of recent pop hits, straight from the charts, this style is compiled
using a very broad library. Contemporary and familiar, the sound
is comfortable but with more energy than Soft Hits.
Energy
Level: Medium - High
Demographic: Male & Female, ages 22-45
Business Application:
Retail stores, department stores, casual restaurants, lounges, bars.
Sample Artists: Matchbox Twenty, John
Mayer, Dido, Train, Michelle Branch
Chart Attack: Current releases from
contemporary artists for active environments catering to young,
music-conscious audiences.
Energy Level: High
Demographic: 15 - 24-year olds
Business Application:
Students focused on following the pulse of the latest trends in
music, fashion and culture.
Sample Artists: Jet, FeFe Dobson, Mase,
Hoobastank, Lenny Kravitz
Hot Traxx: Current hit songs from the
U.S. charts as well as popular songs from the recent past.
Energy Level: Medium - High
Demographic: Male/Female, ages 16-25
Business Application:
Fashion retail, lounges, nightclubs, bar & grill restaurants,
health clubs, arcades, amusement parks.
Sample Artists: Hoobastank, Jessica
Simpson. Beyoncé, Maroon 5, Joss Stone
Urban Nation: Street-savvy jams for
teens and twenties featuring lyrically safe rap, soulful funk and
nonstop hip-hop. For similar selections without rap, see Urban Adult
Contemporary in the Soul/R&B section.
Energy Level: Medium - High
Demographic: Male/Female, ages 13-30
Business Application: FootWear
Stores, Urban Fashions, Fashion retail.
Sample
Artists: G-Unit, OutKast, Usher, Kanye West, Jay-Z, Kelis |
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RETAIL
Developed for the most demanding shopping environments: juniors,
young men and children. These visual imaging styles include a savvy
mix of music videos, features programming and age-appropriate segments.
In-store videos can help extend shopping times and increase your
sales opportunities.
KidVision
Educational segments, music, cartoons and sing-alongs keep children
engaged while their parents shop. KidVision is tailored with the
concerns of parents in mind so it’s always appropriate.
Energy Level: Medium - High
Demographic:
2 - 6-year olds
Business Application: These
kids enjoy vibrant, involving stories and songs as a diversion from
shopping with their parents.
MaxTV
A fun mix of selected music videos, pop trivia and youth lifestyle
segments keeps this group entertained so their parents’ shopping
cycle reaches its full potential.
Energy
Level: Medium - High
Demographic: 9 - 14 year olds
Business Application:
This active group uses extra-curricular activities, socializing
with friends and shopping to assert that they're moving away from
kid-stuff and towards more grown-up things. Tweens want to be perceived
as "big kids" and are in tune with current pop culture.
Sample Artists: Skye Sweetnam, Hilary
Duff, Baha Men, Brooke Hogan, Kelly Clarkson
Now TV
Targets the trends and lifestyles of juniors customers by combining
fresh chart-topping hits with fashion and artist interviews. This
fast-paced program creates the right impact for juniors retailing.
Energy Level: Medium - High
Demographic:
15 - 24 year olds, predominantly female
Business
Application: This group fills their days with non-stop socializing,
shopping at the mall and following the latest trends in fashion,
music and culture.
Sample Artists:
Kelly Clarkson. Coldplay, Hilary Duff, Scissor Sisters, Ashanti
Spin TV
Hot current hits, extreme sports and artist interviews entertain
this hard-to-please demographic with energetic action that’s
on the mark.
Energy Level: Medium
- High
Demographic: 15 - 24 year
olds, predominantly male
Business Application:
These fast-paced individuals seek activities and environments
to complement their adrenaline-intensive way of life.
Sample
Artists: Beastie Boys, Von Bondies, Carl Thomas, Franz Ferdinand,
Chingy
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