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LOS ANGELES, CALIFORNIA, March 02, 2005 — With a brand profile and product offering that is as sought after among curators of the world’s most prestigious museums and galleries as it is among the most discerning customers, Judith Leiber has become a true icon of elegance, style and sophistication. DMX MUSIC, the leading provider of in-store atmospherics, including audio and video design, recently created an aura of classic luxury with custom music programming for Judith Leiber’s new 3,800 sq. ft. flagship boutique. The new store, located on Madison Avenue at 61st Street in New York City, reflects the Judith Leiber commitment to exclusiveness and attention to detail, featuring silver travertine, marble flooring, bleached oak paneling and warm neutral palettes. Designed by leading retail and office design and architectural firm, Gensler, the store serves as a fitting showcase for Judith Leiber’s world-famous shoes, handbags and accessories. “Many of our products are on permanent display at museums such as the Victoria and Albert Museum in London, the Metropolitan Museum of Art in New York and the Smithsonian Institute in Washington — so when we sought to create our own showcase, we felt it should reflect the same quality and design the world has seen in our products,” Frank Zambrelli, Creative Director said today. “DMX MUSIC was the logical choice. Their understanding of representing brands through audio and visual solutions is second to none. Their team of designers and marketers listened hard to what we were trying to achieve and we are very pleased with their success.” The installation of DMX MUSIC’s Profusion X commercial music player and a professional sound system was completed and tested for the store opening. DMX MUSIC will be providing the Judith Leiber locations with various different music programs, such as Bellisima, French Bistro Blend, Great Standards, Jazz ‘n Blues, Rat Pack, Metro Blend and more, which will be delivered via the ProFusion X system. All DMX MUSIC platforms have been designed and engineered for commercial applications, featuring specialized management functionality, advanced robustness, and proven reliability. “As the premier provider of in-store atmospherics, DMX MUSIC seeks to first understand the brand, and then provide music programming consistent with the image our clients wish to project in their stores,” Mark Rozells, President and CEO, DMX MUSIC said today. “Designing the programming for Judith Leiber is in some respects like scoring a classic film. With an amazing heritage of style and a brand with such clear resonance, this flagship store demands a unique, sophisticated ambience. ” DMX MUSIC’s turnkey audio/video packages include category-specific music, custom-designed audio, video systems and message marketing. DMX MUSIC works closely with businesses of all sizes to create and implement a marketing solution that is targeted to their clientele and meets their business objectives. DMX MUSIC has regional operational support centers enabling them to efficiently and effectively handle system roll outs of any size, from a single outlet to a nationwide chain. DMX MUSIC clients include Nike, Red Robin International, Gold’s Gym, California Pizza Kitchen, Westin Hotels & Resorts, Pottery Barn, Anchor Blue, Easy Spirit, Macy’s, Abercrombie & Fitch, 24 Hour Fitness, Pier 1 Imports, PacSun, and Victoria’s Secret. About Judith Leiber About DMX MUSIC ### |