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ALWAYS IN STYLE: DMX MUSIC OUTFITS J. CREW DMX MUSIC Provides Leading Fashion Retailer with In-Store Programming LOS ANGELES, CALIFORNIA , June 21, 2005 — Proving that fashion and music are integral elements of a sophisticated lifestyle, popular retailer J. Crew has chosen DMX MUSIC as its sole provider of in-store atmospheric programming and services. This agreement means that DMX MUSIC (www.dmxmusic.com), the leading provider of specialized music and visual programming for businesses, homes and airlines, will provide J. Crew with value-add marketing content along with engaging music programming that promises to excite long-time customers while helping attract new customers. DMX MUSIC's team of style-centric, marketing-savvy music creators will provide programming for 200 J. Crew store locations in the United States and an additional 50 international locations. The specialized soundtrack, developed for the J.Crew brand, will greet customers with a full, high-quality sound that reflects the brand position and enhances each store's atmospherics. “J. Crew's fashion has an energy, creativity and unique identity that has helped them create a very appealing niche in today's competitive retail market,” said Tim Seaton , Vice President of Premier Accounts, DMX MUSIC. “At DMX MUSIC, we look forward to representing the J. Crew brand through our ability to create a signature music style. In doing so, we expect to help each location better project J. Crew's message, provide customers with a more consistent, comfortable shopping experience and the staff with the best sounding work environment.” In addition to delivering custom content, DMX MUSIC will design and install specialized sound systems for music playback and content for brand-specific messaging and oversee all equipment installations and service. All stores will be using DMX MUSIC's ProFusion X music platform. ProFusion X gives retailers more programming options and management functions than other on-premise platforms. The easy-to-use enhanced functionality enables flexible programming , seamless integration of in-store and on-hold messaging, and automated control of music styles. Music, messaging and playlists are updated via network connection or disc. Seaton continued, “Our creative team has developed a signature style of programming that is as unique as the J. Crew line of clothing itself. J. Crew customers are going to notice an energy and electricity in the store that will make their shopping experience more enjoyable and get them excited about making the J. Crew brand an integral part of their lifestyle.” DMX MUSIC works closely with businesses of all sizes to create and implement a marketing solution that is demographically targeted to their clientele and meets their business objectives. DMX MUSIC provides operational support enabling them to efficiently and effectively handle system roll–outs of any size, from a single outlet to a nationwide chain. DMX MUSIC clients include Nike, Red Robin International, Gold's Gym, California Pizza Kitchen, Pottery Barn, Anchor Blue, Easy Spirit, Macy's, Abercrombie & Fitch, 24 Hour Fitness, Pier 1 Imports, PacSun, and Victoria's Secret. About DMX MUSIC: ### |