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Digital Music Provider Pursuing Aggressive Global Strategy Los Angeles (January 14, 2002) – DMX/AEI MUSIC, the premier provider of professionally programmed music, imaging and message marketing via satellite, cable and the Internet, announced today it is launching a worldwide rebranding drive as DMX MUSIC, Inc. Under the name DMX MUSIC, Inc., the company capitalizes on more than a decade of brand equity, while aggressively promoting a new global perspective. "This is just a first step in an evolutionary process to deliver to commercial businesses worldwide superior music programming, message marketing and imaging, supported by unmatched customer service," said Gregory Probert, President and CEO, DMX MUSIC. "This is much more than a new name for the same company. We have every expectation to become the benchmark for delivering unparalleled music entertainment to commercial businesses and homes worldwide." In May 2001, DMX/AEI MUSIC was formed with the merger of DMX MUSIC, founded in 1986 and AEI Music Network Inc, founded in 1971. Now, with more than 40 years of combined experience, the blending of the two most-respected programming departments and multi-platform digital delivery systems, the new DMX MUSIC is positioned to become the dominant force in delivering music entertainment to commercial businesses and homes, in both North America and abroad. "We believe the new DMX MUSIC offers tremendous growth opportunity both in the U.S. and internationally, and comes at a strategically important time in the evolution of digital media and music entertainment distribution," said Probert. DMX MUSIC is embarking on a major international rebranding initiative, bringing commercial retail chains and businesses overseas unique music programming and services such as message marketing and imaging, including sound systems design and installation, highlighted by music experiences customized to fit each country and company image. DMX MUSIC is the only company positioned worldwide to create personalized music experiences for business locations locally, regionally and internationally. "The decision to call ourselves DMX MUSIC is part of a broader initiative to exploit synergies to better serve current customers worldwide," added Probert. "We are also busy exploring new technologies, new ways of reaching the consumer, along with new areas of commercial business to serve. Technology, distribution partnerships, licensing, world-class custom service and powerful, innovative programming will make DMX MUSIC the indisputable source of audio and music video and messaging content." DMX MUSIC currently has a strong international presence with offices in Europe, Japan, Australia, and Latin America. Its strategic partnership with SKY Television allowed DMX MUSIC to pioneer the first satellite music system available to homes and businesses in New Zealand. DMX MUSIC also has affiliations with Cisneros Television Group, Sky Latin America, Digital Latin America and Bluestar Entertainment Network in Africa. In addition, DMX MUSIC has a partnership with United Pan-Europe Communications N.V., Europe's largest private cable operator to offer multiple channels of DMX MUSIC programming as part of its digital cable services. About DMX MUSIC DMX MUSIC, Inc., which was formed by the merger of DMX MUSIC and AEI Music Network, Inc. in May 2001, is a subsidiary of Liberty Digital (NYSE: LDIG). Operating in more than 50 countries, DMX MUSIC is headquartered in Los Angeles with offices in Seattle and throughout the United States and internationally in Australia, Belgium, Canada, The Czech Republic, France, Germany, Holland, Hungary, Japan, Poland and the United Kingdom. DMX MUSIC is a global leader in digital music programming, with one of the world's largest digital music and video libraries, creating more than 400 unparalleled styles of non-stop music delivered via digital cable, satellite, DVD and the Internet. DMX MUSIC distributes its music services worldwide to more than 10 million homes, 180,000 businesses, and 500,000 airline passengers with a worldwide daily listening audience of more than 80 million people. |
