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Digital Music Provider Also Managing Sound & Video Systems Installations LOS ANGELES (April 18, 2002) – DMX MUSIC, the international leader providing unique digital music, message marketing and imaging via satellite, the Internet and cable, today announced an agreement with The Athlete’s Foot Group, Inc., an international leader in athletic footwear retailing, to provide 330 The Athlete’s Foot locations throughout North America expertly programmed, commercial-free music, seamless message-marketing playback, comprehensive management controls and advanced digital technologies. "Services provided by DMX MUSIC will be instrumental in helping The Athlete’s Foot achieve our in-store marketing objectives," said Carol Isham, Director of Marketing, The Athlete’s Foot Group, Inc. "We will benefit greatly from the proven ability of music and message marketing to enhance our brand message and connect with our diverse group of customers." The Athlete’s Foot has commissioned DMX MUSIC to provide music and on-site message marketing via the Internet to 177 corporate locations, with 43 of those locations receiving custom videoscapes and sound systems. Another 153 franchise locations will receive music updates at regular intervals via disc and the Internet. "DMX MUSIC is aggressively pursuing a global strategy in delivering the best music, messaging and imaging in the marketplace, so naturally a great fit with The Athlete’s Foot is something we’re excited about," said Tim Seaton, DMX MUSIC’s Vice President, National Accounts, Commercial Division. "We welcome this effort to showcase our commitment to outstanding customer support and the finest music programming." About DMX MUSIC DMX MUSIC, Inc., which was formed by the merger of DMX MUSIC and AEI Music Network, Inc. in May 2001, is a majority-owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B). Operating in more than 50 countries, DMX MUSIC is headquartered in Los Angeles with offices in Seattle and throughout the United States and internationally in Australia, Belgium, Canada, The Czech Republic, France, Germany, Holland, Hungary, Poland, Japan and the United Kingdom. DMX MUSIC is a global leader in digital music programming, with one of the world's largest digital music and video libraries, creating more than 400 unparalleled styles of non-stop music delivered via digital cable, satellite, DVD and the Internet. DMX MUSIC distributes its music services worldwide to more than 10 million homes, 180,000 businesses, and 30 airlines with a worldwide daily listening audience of more than 80 million people. About The Athlete’s Foot Group, Inc. The Athlete's Foot Group, Inc. is a privately owned international athletic footwear retailer, operating more than 800 corporate and franchise stores in 50-plus countries. The company was recognized as a “Trendsetter of the Year” for 1999 and 2000 by Sports Trend magazine, a leading sporting goods industry trade publication. It has also been named Success magazine’s number one franchise opportunity and Entrepreneur International magazine’s eighth largest global retail franchiser. The company is committed to providing consumers properly fitted athletic footwear through intensive associate training and technology. The company recently introduced the “FitPrint System,” a computerized state-of-the-art pressure point device that measures and identifies pressure points through different phases of the gait. The pressure point reading, along with the foot length, width and arch measurement allows The Athlete’s Foot fit technician to recommend properly fitted shoes based specifically on the individual’s needs. This technology is available in the majority of their company-owned stores. |
