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Digital Music Provider To Serve Full Fleet Of Premium Cruise Ships Los Angeles (May 18, 2002) – DMX MUSIC, the global leader in delivering commercial-free music, message marketing and visual imaging, today announced it has been selected as the exclusive provider of music to Holland America Line, the world’s leading premium cruise line. DMX MUSIC created an original selection of musical choices, which will be delivered to multiple locations, including the common areas, dining halls and staterooms, of each cruise ship. "We are thrilled to be working with Holland America Line because we know our music programming will connect with vacationers, adding even more fun to their overall experience," said Des Walsh, Senior Vice President, Commercial Division, The Americas. "DMX MUSIC has built a great reputation by working closely with every client to deliver a customized package that meets all their specific marketing needs." Holland America Line will receive DMX MUSIC via the company’s proprietary digital media manager, ProFusion X. Designed for global requirements, ProFusion X has been engineered as a universal music delivery platform, reaching new technical heights by being able to meet the customers demand for the most flexible programming and message marketing performance. ProFusion X's strongest benefits include song updates supported by CD-Rom or Internet connection, its ability to provide more music in an on-premise platform than ever before, manage message marketing and provide clients with as much control as required. "Creating an exciting and entertaining atmosphere is one of the most critical elements of our business. We were impressed with DMX MUSIC’s ability to provide us with convenient access to a vast array of customized programming," said Bill Prince, Holland America Line’s Director of Entertainment. "We know our guests will be impressed as well." About DMX MUSIC DMX MUSIC, Inc., which was formed by the merger of DMX MUSIC and AEI Music Network, Inc. in May 2001, is a majority-owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B). Operating in more than 50 countries, DMX MUSIC is headquartered in Los Angeles with offices in Seattle and throughout the United States and internationally in Australia, Belgium, Canada, The Czech Republic, France, Germany, Holland, Hungary, Poland, Japan and the United Kingdom. DMX MUSIC is a global leader in digital music programming, with one of the world's largest digital music and video libraries, creating more than 400 unparalleled styles of non-stop music delivered via digital cable, satellite, DVD and the Internet. DMX MUSIC distributes its music services worldwide to more than 10 million homes, 180,000 businesses, and 30 airlines with a worldwide daily listening audience of more than 80 million people. About Holland America Line Holland America's premium cruises feature spacious staterooms, superb dining, renowned service, casino, first-rate entertainment, duty-free on-board shops, internet centers, the Club HAL children's program, complete fitness centers and popular "tipping not required" and "cashless" ship policies. In 2002, Holland America Line offers 11 luxury ships sailing to more than 280 ports of call and scenic cruising destinations on all seven continents, including Antarctica. Beginning with the ms Zuiderdam this fall, the company by 2006 will be increasing its capacity by 73 percent -- and its fleet to a total of 15 ships -- with the introduction of five new 85,000-ton, 1,848-passenger Vista Class ships, the largest ever built for Holland America Line. In 2003, Holland America Line will offer 447 premium cruises, visiting all seven continents. And, Holland America Line will sail from 14 North American home ports. Affordable air arrangements are available through the Home City Air program. The company is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises. Together, these member lines share a commitment to quality and value, offering cruise vacations that appeal to the widest range of lifestyles and budgets and sail to some of the world's most exciting destinations. For more information, visit www.hollandamerica.com. |
